Success Story of shaadi.com





The founder of Shaadi.com is Anupam Mittal. He founded the website in 1996 with the aim of helping people find partners for marriage through online matchmaking. Today, Shaadi.com is one of the largest and most popular matrimonial websites in the world, with millions of registered users from India and around the world.



Shaadi.com Founder , CEO People Group 

The success of Shaadi.com can be attributed to a number of factors. Firstly, the website was launched at a time when there was a growing demand for online matrimonial services in India. The website provided a convenient and efficient way for people to find compatible partners without the need for traditional matchmakers or family referrals.


Secondly, Shaadi.com has invested heavily in technology to enhance its user experience. The website features a user-friendly interface and advanced search algorithms that allow users to find potential matches based on their preferences and requirements.


Thirdly, Shaadi.com has built a strong reputation for reliability and trustworthiness. The website verifies the authenticity of its users through various means such as phone and email verification, and also offers paid subscription plans that offer additional benefits such as personalized matchmaking and background checks.


Lastly, Shaadi.com has also diversified its offerings to cater to the changing needs of its users. In addition to its core matchmaking services, the website also offers wedding planning services, personalized gifts, and even an online store that sells traditional Indian clothing and jewelry.


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Shaadi.com's Business Model



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Business model of shaddi.com company 



The business model of: 


  • Shaadi.com is based on a freemium model. Users can register on the platform for free, create a profile, and browse other profiles. However, to connect with other users and access premium features such as messaging, users must pay a subscription fee.


  • Shaadi.com offers various subscription plans, including premium and premium plus, with varying durations and benefits. The premium plus plan offers additional benefits such as personalized assistance from a relationship manager and verified phone numbers of potential matches.


  • In addition to its matchmaking services, Shaadi.com also generates revenue from advertisements and partnerships with wedding-related service providers. The platform offers a range of services, including wedding planning, photography, and catering, through partnerships with these providers.


Overall, Shaadi.com's business model revolves around providing a convenient and secure platform for users to find suitable matches for marriage while generating revenue through subscription fees, advertisements, and partnerships.



Shaadi.com's Business Model



Latest job of Assam

Business model of shaddi.com company 


Shaadi.com is an Indian online matrimonial website that helps people find suitable partners for marriage. The company was founded in 1996 and has since become one of the largest online matchmaking platforms in India.


The business model of Shaadi.com is based on a freemium model. Users can register on the platform for free, create a profile, and browse other profiles. However, to connect with other users and access premium features such as messaging, users must pay a subscription fee.


Shaadi.com offers various subscription plans, including premium and premium plus, with varying durations and benefits. The premium plus plan offers additional benefits such as personalized assistance from a relationship manager and verified phone numbers of potential matches.


In addition to its matchmaking services, Shaadi.com also generates revenue from advertisements and partnerships with wedding-related service providers. The platform offers a range of services, including wedding planning, photography, and catering, through partnerships with these providers.


Overall, Shaadi.com's business model revolves around providing a convenient and secure platform for users to find suitable matches for marriage while generating revenue through subscription fees, advertisements, and partnerships.



Head quarter of shaddi.com office 


Shaadi.com's headquarters is located in Mumbai, India. The complete address is:


People Interactive (I) Pvt. Ltd.

2B (2) II Ground Floor,

Film Centre Building,

68 Tardeo Road,

Mumbai – 400034,

Maharashtra, India.


Shaadi.com also has offices in several other cities in India, including Delhi, Bangalore, Chennai, Kolkata, and Pune, as well as international offices in the United States, Canada, and the United Arab Emirates.




All of these factors have contributed to the success of Shaadi.com, which now boasts millions of registered users and has facilitated countless successful matches and marriages over the years.










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