Success Story Of Bisleri :became the market leader in the bottled water industry.
Bisleri is a well-known brand of bottled water in India, which was founded in 1969 by an Italian entrepreneur named Felice Bisleri. Here is a brief overview of the company's history:
In 1969, Bisleri set up its first plant in Mumbai to produce and distribute bottled water in India. The brand quickly became popular among consumers, as it was one of the first companies to offer packaged drinking water in the country.
In the 1980s, Bisleri faced competition from other bottled water brands, as well as from the government's efforts to regulate the bottled water industry. However, the company managed to maintain its market share by investing in quality control and distribution.
In 1995, Parle Bisleri Ltd. was formed as a joint venture between Bisleri International Pvt. Ltd. and Parle Exports Pvt. Ltd. The new company expanded its production capacity and distribution network, and became the market leader in the bottled water industry.
In the 2000s, Bisleri introduced new products, such as flavoured water and mineral water, to cater to changing consumer preferences. The company also launched a marketing campaign with the tagline "Play Safe, Drink Bisleri," which emphasized the safety and purity of its products.
In 2013, Bisleri International Pvt. Ltd. bought out Parle's stake in the joint venture and became the sole owner of the Bisleri brand. The company continued to invest in technology and innovation, and expanded its presence in other countries, such as Bangladesh and the United Arab Emirates.
As of 2021, Bisleri is one of the leading bottled water brands in India, with a market share of over 36%. The company has over 20 manufacturing plants across the country, and distributes its products through a network of over 5,000 distributors and 1 million retail outlets.
Success Story Of Bisleri :became the market leader in the bottled water industry.
